What this is
This is the campaign I am building off Friday's call. The copy is written, the swarm is being built, and the questions at the end are what stand between this and going live.
I am running it as an Aspire Partners representative driving leads for my own book through my own replicated site. I am not building a lead platform for other partners and I am not taking a billing conversation. When a lead is ready for a real conversation, it goes to Chris.
I am running one region at a time. Every facility in that region that fits the profile, identified by name, three to four people at each, contacted directly in a coordinated sequence that ends at the analyzer.
How it works
The data
Four public sources tell us which facilities are under pressure before anyone is contacted.
Facility financial filings, executive names and job postings. Public business information about organizations. No protected health information is touched at any point.
Which tier we target
Roughly seven hundred rural hospitals are at risk of closing, around 264 of them at immediate risk. We are not targeting the immediate risk tier. Those facilities have more debt than assets or reserves that will not cover two more years of losses, so there is no budget and no discretionary signing authority.
The target is the tier above. Margin compressing, reserves still intact. The distress data tells us who to leave out.
The agent swarm
An agent swarm is a set of independent programs, each assigned one narrow job, running on its own schedule and passing its output to the next one. There is no single program doing everything. Each agent has a defined input, a defined job, and a defined output, which is what makes the whole thing auditable when something looks wrong.
Nine agents run this campaign. Below is each one with its job and its data contract. The build starts with A01 and A02, which work regardless of which region we land on. Press run and the swarm executes against one facility so you can see what each agent returns.
Dana,
Your AR coordinator role has been posted since May. That is four months of receivables aging while the seat sits empty.
There is a staffing model most facilities your size have not seen. Dedicated revenue cycle professionals, flat monthly fee, month to month, working alongside the team you already have.
Worth three minutes to run your own numbers?
Spencer
Every fact in that opening came from A02 through A05. Nothing was guessed and nothing was written by hand. Four hundred facilities produce four hundred different openings.
Why it is built this way
The signals move at different speeds. Cost reports update quarterly, job postings weekly, local news daily. A single program pulling everything once produces a list that is wrong within a month. Nine agents on nine schedules means a facility showing nothing in March gets picked up in June without anybody rebuilding anything.
The emails
Three first touch drafts below. They are deliberately plain and they are a starting point, not a finished product.
You two have been in these conversations for five years and I have not. I know what the public data says about these facilities. I do not know what a CFO actually says back, which words make them defensive, or what Chris has heard on the phone that changed how he talks about this. That is the gap I need you to fill, so there is a box under each draft.
Dana,
Quick question rather than a pitch. How long has your longest open revenue cycle position been open?
I ask because the cost of that vacancy is almost never counted anywhere. The salary shows up as a saving while the work piles into AR, and the two numbers never get put next to each other.
If the answer is not long, ignore this and I will not follow up.
Spencer
Anything that sounds wrong coming from someone in this industry. Rewrite a line if it is faster than explaining it.
Dana,
What does your AR over ninety days look like right now?
Most finance leads I talk to know the number and know nobody has bandwidth to work it. That is not a systems problem. It is a hands problem, and it compounds every month it stays true.
There is a tool that models what your current revenue cycle headcount actually costs fully loaded, against a flat fee alternative. Three minutes, your own figures, nothing to sign.
Spencer
Joe, this is the closest thing to what you said on the call. Tell me where I got the language wrong.
Dana,
I know how these conversations usually die. Someone proposes moving the revenue cycle function, it goes to legal and the board, and four months later nothing has happened.
So this is deliberately small. Two professionals, placed against whatever is worst, month to month. Usually a departmental call rather than a board call.
Every one of them files a written daily report, so after sixty days you are judging it on evidence instead of on a proposal.
Spencer
Chris, if the pilot pitch lands differently than this on a real call, tell me how you actually frame it.
Write down the three or four things you hear most on these calls. The exact objection, and the exact answer that works. I would rather use your words than invent my own, and this shapes every email after the first one.
Region
I am starting in Georgia, unless question 2 tells me otherwise.
Roughly 60 to 70 facilities in profile, around 250 to 300 named people. Small enough to run a complete test and tell what worked. Joe is in Atlanta, you have Georgia clients already, and the hospital association keynote Joe described was a Georgia room. Best odds of a reference account or a warm introduction.
Similar profile. Nashville being the industry hub means leadership data is dense and well maintained.
The largest number of rural hospitals facing possible closure in the country, around eighty. Wrong place to learn, right place to scale into.
If your FedEx campaign has already worked Georgia hard, I start in Tennessee instead. Otherwise I am landing cold email on facilities that already have your brochure, which either looks like a duplicate or steps on Chris's follow up. Georgia stays yours for mail either way. Question 2 below settles it.
Questions
Answer what you can and skip what you cannot. Partial is useful. Everything saves in this browser as you type, so you can close the tab and come back.
You have over 1,400 active clients. If I cold email one of your own customers to tell them their revenue cycle is probably failing, that is the worst outcome available here and it is preventable. That list becomes a permanent block, and I would rather delay the launch than send the first email without it.
Do not paste the list here. Once the campaign is approved, email it to hello@digitalanimal.io. I need only the email domains, the part after the @ sign. No client names, no contract details. A plain spreadsheet is fine.
All I need in this box is whether you can supply it and who I should be talking to about it.
Even roughly. Worked hard, touched lightly, untouched. This picks the region.
If yes, the sequence becomes email, email, your package, Chris's call. If the volume or cost does not work, tell me and I will build the email sequence to stand alone.
The b1c link returns a 404. The live pattern looks like /home-j5m and /calculator-j5m, so I think it is a prefix plus the code rather than the code alone. I need my own code with both routes confirmed live.
Joe, you showed me a notification with everything the prospect entered. The fine print under the consult button says the figures are not sent, only name, email and phone. Both cannot be true. If the figures come through, Chris walks into every call already knowing the headcount and salary load.
Joe, you showed me a tool that took thirty million in receivables and a recovery percentage and returned a number. It is not on the analyzer page. That is the second campaign in this build and the link is the only thing holding it up. Send it, plus a defensible range for the recovery percentage.
I will not raise it in an email, but it has to be answered on the page, because if I do not answer it the reader answers it themselves. Is a Business Associate Agreement standard with every client? Where does protected health information live and get accessed from? What access controls are in place? Can the security documentation go to a compliance officer on request?
The analyzer page says HIPAA certified. There is no HIPAA certification and no body that issues one, and a hospital compliance officer knows that. Your SOC 2 Type 2 is the real credential and it is sitting right next to it. Suggested change: HIPAA compliant, SOC 2 Type 2 certified.
Correct anything wrong and tell me what is off limits. $2,500 per FTE per month · month to month · coding, billing, AR, denials, credentialing, prior authorization · daily progress report, manager reviewed · degreed and certified, revenue cycle only · SOC 2 Type 2 · 2,000 W-2 employees · 1,400 plus active clients · fully loaded cost at 1.4 to 1.6x base salary · pilot of two to five FTEs. I am not using the 97 to 99 percent satisfaction figure or never had a client voluntarily leave.
One named facility, a real result, cleared for use. Even anonymized to a size and a region helps. Every email currently rests on arithmetic. A CFO at a comparable hospital saying it worked is worth considerably more.
Your email mentioned the first edit of the video but nothing was attached. The trifold came as a flipbook link, which is unreadable to anything automated. Send the video file and the brochure as a PDF.
I would like to tell people in writing that they will hear from you inside one business day. Is that realistic, and what happens when it lands on a Friday afternoon?